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Ecosia: real online activism in the age of greenwash?

Ecosia: real online activism in the age of greenwash?

Ours to Save takes a good look at the methodology behind Ecosia – the search engine that says it’s planted 129 million trees to date.

Jul 18, 2021
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Ecosia: real online activism in the age of greenwash?
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A decade ago Google calculated that one search released 0.2g of CO2. In 2019, it stated that an active user emits just under 8g per day. 

That might not sound much alone, but all of our searches and emails add up. The data centres that facilitate our collective internet habits were responsible for 3.7% of global emissions in 2018. It’s been suggested tha…

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